Alumni Stories: Katie Gibson '15

"Since starting classes in Cognitive Science, I have been fascinated by the rational and emotional decisions people make in their day to day: what small experiences, phrases, or beliefs impact the actions of a customer's day? My career path has ranged from education, to credit cards, and most recently to Cochlear, a hearing implant company. In all of my work I have focused on the customer experience. From developing a seamless online experience, to understanding how emotions influence buying behaviors, to currently working with hearing implant recipients who volunteer their time to mentor others- I have relied on research and the voice of the customer to dictate my strategy. This stems from the interdisciplinary studies I experienced at Dartmouth. Curating my Cognitive Science studies to fit my needs and expand my knowledge was a great choice to pursue my passions; it's a major that is applicable to nearly every industry!"